Retail CPQ Automation Cuts Quote Time by 68%
Implemented n8n-based CPQ flows integrated with CRM and pricing rules to slash manual quote turnaround.

Overview
We built a CPQ automation using n8n, CRM webhooks, and pricing lookups. Reps assemble quotes in minutes.
Approach
- Modeled price rules as JSON; validated with tests
- Automated approvals by threshold
- Generated PDFs and synced back to CRM
Outcome
The business reduced quote time by 68% and improved accuracy, unlocking faster deal cycles.
Impact
- Quote turnaround time: -68%
- Quote accuracy errors: -75%
- Sales win rate: +9%
