Retail CPQ Automation Cuts Quote Time by 68%

Implemented n8n-based CPQ flows integrated with CRM and pricing rules to slash manual quote turnaround.

CPQ automation dashboard

Overview

We built a CPQ automation using n8n, CRM webhooks, and pricing lookups. Reps assemble quotes in minutes.

Approach

  • Modeled price rules as JSON; validated with tests
  • Automated approvals by threshold
  • Generated PDFs and synced back to CRM

Outcome

The business reduced quote time by 68% and improved accuracy, unlocking faster deal cycles.

Impact

  • Quote turnaround time: -68%
  • Quote accuracy errors: -75%
  • Sales win rate: +9%